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Tuesday, April 24, 2012

Book Feature for a Good Cause: End Malaria

End Malaria, , is an astonishing new book by more than sixty best selling business authors and social thought leaders who joined together to share information in a book whose entire profits go to buy malaria bed nets. Malaria is a disease that causes more childhood death than HIV/AIDS. 
Malaria bed nets are simple nets that hang over a window or a bed. They're treated with a chemical that mosquitoes hate. The mosquitoes fly away, they don't bite, people don't get malaria. 
Every single penny spent on the Kindle edition goes to Malaria No More, giving them enough money to buy one or two bednets and to deliver them and be sure they're used properly. Low overhead, no graft, no waste. Just effectiveness. None of the authors or anyone at the Domino Project receive money to be part of this project.  
Wait, there is one ulterior motive: We hope you are inspired. One of the sixty plus contributors might share a gem or spark an idea. The book is a collection of essays from 62 business and social thought leaders about the key drivers to live a life of meaning and impact. Contributors to the book (all of whom donated their work) include David Allen, Tom Peters and Keith Ferrazzi; TED speakers Brene Brown and Sir Ken Robinson; New York Times' best-sellers Jonah Lehrer, Gary Vaynerchuk and Dan Pink; Daymond John and Dave Ramsey; and leaders from organizations such as Google and GlaxoSmithKline.

There's a second motive: Stepping up feels right. It's a few clicks to buy a book and for the rest of the day, or even a week, you'll remember how it felt to save someone's life. 
END MALARIA was born out of a passion to save lives by author and Senior Partner of Box of Crayons Michael Bungay Stanier. Teaming up with marketing and publishing innovator and creator of Seth Godin, they found a way to sell a book and give away all of the profit in the fight against malaria.

" This is the power of authors working together, the power of ebook distribution and most of all, the power of people who care to make a difference. Over and over, we're seeing that a new generation cares about business not just as a way to make money, but as a way to make a difference. These authors (and their readers) are making a difference at the same time they're saving lives." - Seth Godin.  

Learn more about End Malaria Day:
Buy the book:

End Malaria Day is April 25, Twitter #EndMalariaDay ,
$20 sends a mosquito net to a family in need and supports life-saving work in the fight against malaria.

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